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Understanding consumers' information power in the digital marketplace: The case of Russia. / Головачева, Ксения Сергеевна; Смирнова, Мария Михайловна; Алканова, Ольга Николаевна; Богатырева, Карина Александровна.

European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior. ed. / Małgorzata Bartosik-Purgat; Nela Filimon. 1. ed. London : Taylor & Francis, 2022. p. 145-166.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Research

Harvard

Головачева, КС, Смирнова, ММ, Алканова, ОН & Богатырева, КА 2022, Understanding consumers' information power in the digital marketplace: The case of Russia. in M Bartosik-Purgat & N Filimon (eds), European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior. 1 edn, Taylor & Francis, London, pp. 145-166. https://doi.org/10.4324/9781003263685-12

APA

Головачева, К. С., Смирнова, М. М., Алканова, О. Н., & Богатырева, К. А. (2022). Understanding consumers' information power in the digital marketplace: The case of Russia. In M. Bartosik-Purgat, & N. Filimon (Eds.), European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior (1 ed., pp. 145-166). Taylor & Francis. https://doi.org/10.4324/9781003263685-12

Vancouver

Головачева КС, Смирнова ММ, Алканова ОН, Богатырева КА. Understanding consumers' information power in the digital marketplace: The case of Russia. In Bartosik-Purgat M, Filimon N, editors, European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior. 1 ed. London: Taylor & Francis. 2022. p. 145-166 https://doi.org/10.4324/9781003263685-12

Author

Головачева, Ксения Сергеевна ; Смирнова, Мария Михайловна ; Алканова, Ольга Николаевна ; Богатырева, Карина Александровна. / Understanding consumers' information power in the digital marketplace: The case of Russia. European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior. editor / Małgorzata Bartosik-Purgat ; Nela Filimon. 1. ed. London : Taylor & Francis, 2022. pp. 145-166

BibTeX

@inbook{47b55257c0524f29afbfa0f21b972a6e,
title = "Understanding consumers' information power in the digital marketplace: The case of Russia",
abstract = "Increased Internet access opens a plethora of information sources and data types that consumers may utilise when making their own decisions. Besides, consumer power to influence other consumers{\textquoteright} decisions through publishing product reviews and opinions increases. At the same time, the digital marketplace poses a number of threats related to invasive marketing communications and consumer privacy. It emphasises the need for developing consumer competencies, required to be successfully involved in digital marketplace activities. This chapter aims to assess Russian consumers{\textquoteright} digital competencies in relation to information consumption, creation, and control and identify potential areas for development. We delineate five competencies: information seeking, comparison shopping, information creation, information protection, and information permission. The five information competencies are assessed on a sample of Russian online shoppers. The results demonstrate that information seeking competence is the most developed one, followed by comparison shopping, information protection, information permission, and information creation competencies, respectively. Consumers are further grouped into four segments based on their competence development level. The demographic and behavioural characteristics of each segment are examined. This chapter concludes with the managerial and public policy implications.",
keywords = "Consumers, Digital competences, Information, Russia",
author = "Головачева, {Ксения Сергеевна} and Смирнова, {Мария Михайловна} and Алканова, {Ольга Николаевна} and Богатырева, {Карина Александровна}",
note = "Golovacheva, K., Smirnova, M., Alkanova, O., & Bogatyreva, K. Understanding consumers' information power in the digital marketplace: The case of Russia. In European Consumers in the Digital Era (pp. 145-166). Routledge. DOI: 10.4324/9781003263685-12",
year = "2022",
doi = "10.4324/9781003263685-12",
language = "English",
pages = "145--166",
editor = "Ma{\l}gorzata Bartosik-Purgat and Nela Filimon",
booktitle = "European Consumers in the Digital Era",
publisher = "Taylor & Francis",
address = "United Kingdom",
edition = "1",

}

RIS

TY - CHAP

T1 - Understanding consumers' information power in the digital marketplace: The case of Russia

AU - Головачева, Ксения Сергеевна

AU - Смирнова, Мария Михайловна

AU - Алканова, Ольга Николаевна

AU - Богатырева, Карина Александровна

N1 - Golovacheva, K., Smirnova, M., Alkanova, O., & Bogatyreva, K. Understanding consumers' information power in the digital marketplace: The case of Russia. In European Consumers in the Digital Era (pp. 145-166). Routledge. DOI: 10.4324/9781003263685-12

PY - 2022

Y1 - 2022

N2 - Increased Internet access opens a plethora of information sources and data types that consumers may utilise when making their own decisions. Besides, consumer power to influence other consumers’ decisions through publishing product reviews and opinions increases. At the same time, the digital marketplace poses a number of threats related to invasive marketing communications and consumer privacy. It emphasises the need for developing consumer competencies, required to be successfully involved in digital marketplace activities. This chapter aims to assess Russian consumers’ digital competencies in relation to information consumption, creation, and control and identify potential areas for development. We delineate five competencies: information seeking, comparison shopping, information creation, information protection, and information permission. The five information competencies are assessed on a sample of Russian online shoppers. The results demonstrate that information seeking competence is the most developed one, followed by comparison shopping, information protection, information permission, and information creation competencies, respectively. Consumers are further grouped into four segments based on their competence development level. The demographic and behavioural characteristics of each segment are examined. This chapter concludes with the managerial and public policy implications.

AB - Increased Internet access opens a plethora of information sources and data types that consumers may utilise when making their own decisions. Besides, consumer power to influence other consumers’ decisions through publishing product reviews and opinions increases. At the same time, the digital marketplace poses a number of threats related to invasive marketing communications and consumer privacy. It emphasises the need for developing consumer competencies, required to be successfully involved in digital marketplace activities. This chapter aims to assess Russian consumers’ digital competencies in relation to information consumption, creation, and control and identify potential areas for development. We delineate five competencies: information seeking, comparison shopping, information creation, information protection, and information permission. The five information competencies are assessed on a sample of Russian online shoppers. The results demonstrate that information seeking competence is the most developed one, followed by comparison shopping, information protection, information permission, and information creation competencies, respectively. Consumers are further grouped into four segments based on their competence development level. The demographic and behavioural characteristics of each segment are examined. This chapter concludes with the managerial and public policy implications.

KW - Consumers

KW - Digital competences

KW - Information

KW - Russia

U2 - 10.4324/9781003263685-12

DO - 10.4324/9781003263685-12

M3 - Chapter

SP - 145

EP - 166

BT - European Consumers in the Digital Era

A2 - Bartosik-Purgat, Małgorzata

A2 - Filimon, Nela

PB - Taylor & Francis

CY - London

ER -

ID: 101817884