Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review
The role of brand anthropomorphism on ethical judgment : The moderating influences of failure type and loneliness. / Далман, Мустафа Дениз; Min, Junhong.
EMAC Regional Conference. 2019.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review
}
TY - GEN
T1 - The role of brand anthropomorphism on ethical judgment
T2 - The moderating influences of failure type and loneliness
AU - Далман, Мустафа Дениз
AU - Min, Junhong
N1 - Dalman, M. D. The role of brand anthropomorphism on ethical judgment: The moderating influences of failure type and loneliness / M. D. Dalman, M. Junhong // EMAC Regional Conference 2019. - 2019.
PY - 2019
Y1 - 2019
KW - brand anthropomorphism
KW - ethical judgment
M3 - Conference contribution
BT - EMAC Regional Conference
ER -
ID: 75065605