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The role of brand anthropomorphism on ethical judgment : The moderating influences of failure type and loneliness. / Далман, Мустафа Дениз; Min, Junhong.

EMAC Regional Conference. 2019.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review

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@inproceedings{ec4de508e76e4bb3a2f402c64ffd1700,
title = "The role of brand anthropomorphism on ethical judgment: The moderating influences of failure type and loneliness",
keywords = "brand anthropomorphism, ethical judgment",
author = "Далман, {Мустафа Дениз} and Junhong Min",
note = "Dalman, M. D. The role of brand anthropomorphism on ethical judgment: The moderating influences of failure type and loneliness / M. D. Dalman, M. Junhong // EMAC Regional Conference 2019. - 2019.",
year = "2019",
language = "English",
booktitle = "EMAC Regional Conference",

}

RIS

TY - GEN

T1 - The role of brand anthropomorphism on ethical judgment

T2 - The moderating influences of failure type and loneliness

AU - Далман, Мустафа Дениз

AU - Min, Junhong

N1 - Dalman, M. D. The role of brand anthropomorphism on ethical judgment: The moderating influences of failure type and loneliness / M. D. Dalman, M. Junhong // EMAC Regional Conference 2019. - 2019.

PY - 2019

Y1 - 2019

KW - brand anthropomorphism

KW - ethical judgment

M3 - Conference contribution

BT - EMAC Regional Conference

ER -

ID: 75065605