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Solution of Differential Games with Network Structure in Marketing. / Gromova, Ekaterina; Malakhova, Anastasiya.

Static and Dynamic Game Theory: Foundations and Applications. Birkhäuser Verlag AG, 2020. p. 37-48 (Static and Dynamic Game Theory: Foundations and Applications).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Research › peer-review

Harvard

Gromova, E & Malakhova, A 2020, Solution of Differential Games with Network Structure in Marketing. in Static and Dynamic Game Theory: Foundations and Applications. Static and Dynamic Game Theory: Foundations and Applications, Birkhäuser Verlag AG, pp. 37-48. https://doi.org/10.1007/978-3-030-51941-4_4

APA

Gromova, E., & Malakhova, A. (2020). Solution of Differential Games with Network Structure in Marketing. In Static and Dynamic Game Theory: Foundations and Applications (pp. 37-48). (Static and Dynamic Game Theory: Foundations and Applications). Birkhäuser Verlag AG. https://doi.org/10.1007/978-3-030-51941-4_4

Vancouver

Gromova E, Malakhova A. Solution of Differential Games with Network Structure in Marketing. In Static and Dynamic Game Theory: Foundations and Applications. Birkhäuser Verlag AG. 2020. p. 37-48. (Static and Dynamic Game Theory: Foundations and Applications). https://doi.org/10.1007/978-3-030-51941-4_4

Author

Gromova, Ekaterina ; Malakhova, Anastasiya. / Solution of Differential Games with Network Structure in Marketing. Static and Dynamic Game Theory: Foundations and Applications. Birkhäuser Verlag AG, 2020. pp. 37-48 (Static and Dynamic Game Theory: Foundations and Applications).

BibTeX

@inbook{2ea45f25803a4ff89ebdf7edd08cdf38,
title = "Solution of Differential Games with Network Structure in Marketing",
abstract = "A marketing network model of goodwill accumulation with spillover effect is analysed in a differential game theory framework. Cooperative form of the game is considered under α-characteristic function. An approach is illustrated on a numerical example with particular values of the model parameters fixed.",
keywords = "Characteristic function, Differential game theory, Network differential games",
author = "Ekaterina Gromova and Anastasiya Malakhova",
note = "Funding Information: The work has been supported by Russian Scientific Foundation (grant N 17- Publisher Copyright: {\textcopyright} 2020, The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG. Copyright: Copyright 2020 Elsevier B.V., All rights reserved.",
year = "2020",
doi = "10.1007/978-3-030-51941-4_4",
language = "English",
series = "Static and Dynamic Game Theory: Foundations and Applications",
publisher = "Birkh{\"a}user Verlag AG",
pages = "37--48",
booktitle = "Static and Dynamic Game Theory",
address = "Switzerland",

}

RIS

TY - CHAP

T1 - Solution of Differential Games with Network Structure in Marketing

AU - Gromova, Ekaterina

AU - Malakhova, Anastasiya

N1 - Funding Information: The work has been supported by Russian Scientific Foundation (grant N 17- Publisher Copyright: © 2020, The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG. Copyright: Copyright 2020 Elsevier B.V., All rights reserved.

PY - 2020

Y1 - 2020

N2 - A marketing network model of goodwill accumulation with spillover effect is analysed in a differential game theory framework. Cooperative form of the game is considered under α-characteristic function. An approach is illustrated on a numerical example with particular values of the model parameters fixed.

AB - A marketing network model of goodwill accumulation with spillover effect is analysed in a differential game theory framework. Cooperative form of the game is considered under α-characteristic function. An approach is illustrated on a numerical example with particular values of the model parameters fixed.

KW - Characteristic function

KW - Differential game theory

KW - Network differential games

UR - http://www.scopus.com/inward/record.url?scp=85095124901&partnerID=8YFLogxK

U2 - 10.1007/978-3-030-51941-4_4

DO - 10.1007/978-3-030-51941-4_4

M3 - Chapter

AN - SCOPUS:85095124901

T3 - Static and Dynamic Game Theory: Foundations and Applications

SP - 37

EP - 48

BT - Static and Dynamic Game Theory

PB - Birkhäuser Verlag AG

ER -

ID: 73178266