Solution of Differential Games with Network Structure in Marketing

DOI

https://doi.org/10.1007/978-3-030-51941-4_4
Final published version

Ekaterina Gromova
Anastasiya Malakhova

A marketing network model of goodwill accumulation with spillover effect is analysed in a differential game theory framework. Cooperative form of the game is considered under α-characteristic function. An approach is illustrated on a numerical example with particular values of the model parameters fixed.

Original language	English
Title of host publication	Static and Dynamic Game Theory
Subtitle of host publication	Foundations and Applications
Publisher	Birkhäuser Verlag AG
Pages	37-48
Number of pages	12
DOIs	https://doi.org/10.1007/978-3-030-51941-4_4
State	Published - 2020

Publication series

Name	Static and Dynamic Game Theory: Foundations and Applications
ISSN (Print)	2363-8516
ISSN (Electronic)	2363-8524

Scopus subject areas

Statistics and Probability
Statistics, Probability and Uncertainty
Applied Mathematics

Research areas

Characteristic function, Differential game theory, Network differential games

ID: 73178266