Research output: Chapter in Book/Report/Conference proceeding › Chapter › Research › peer-review
Russian consumer behaviour : In search of a balance between national uniqueness and Western mainstream. / Sutyrin, Sergei F.; Vorobieva, Irina V.
Research Handbook of Marketing in Emerging Economies. ed. / Marin Marinov. Edward Elgar Publishing, 2017. p. 222-240 (Research Handbooks in Business and Management series).Research output: Chapter in Book/Report/Conference proceeding › Chapter › Research › peer-review
}
TY - CHAP
T1 - Russian consumer behaviour
T2 - In search of a balance between national uniqueness and Western mainstream
AU - Sutyrin, Sergei F.
AU - Vorobieva, Irina V.
PY - 2017/4/28
Y1 - 2017/4/28
KW - международный маркетинг, поведение потребителя, Россия
UR - http://www.scopus.com/inward/record.url?scp=85073816781&partnerID=8YFLogxK
M3 - Chapter
AN - SCOPUS:85073816781
SN - 9781784713164
T3 - Research Handbooks in Business and Management series
SP - 222
EP - 240
BT - Research Handbook of Marketing in Emerging Economies
A2 - Marinov, Marin
PB - Edward Elgar Publishing
ER -
ID: 14094214