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Russian consumer behaviour : In search of a balance between national uniqueness and Western mainstream. / Sutyrin, Sergei F.; Vorobieva, Irina V.

Research Handbook of Marketing in Emerging Economies. ред. / Marin Marinov. Edward Elgar Publishing, 2017. стр. 222-240 (Research Handbooks in Business and Management series).

Результаты исследований: Публикации в книгах, отчётах, сборниках, трудах конференций › глава/раздел › научная › Рецензирование

Harvard

Sutyrin, SF & Vorobieva, IV 2017, Russian consumer behaviour: In search of a balance between national uniqueness and Western mainstream. в M Marinov (ред.), Research Handbook of Marketing in Emerging Economies. Research Handbooks in Business and Management series, Edward Elgar Publishing, стр. 222-240.

APA

Sutyrin, S. F., & Vorobieva, I. V. (2017). Russian consumer behaviour: In search of a balance between national uniqueness and Western mainstream. в M. Marinov (Ред.), Research Handbook of Marketing in Emerging Economies (стр. 222-240). (Research Handbooks in Business and Management series). Edward Elgar Publishing.

Vancouver

Sutyrin SF, Vorobieva IV. Russian consumer behaviour: In search of a balance between national uniqueness and Western mainstream. в Marinov M, Редактор, Research Handbook of Marketing in Emerging Economies. Edward Elgar Publishing. 2017. стр. 222-240. (Research Handbooks in Business and Management series).

Author

Sutyrin, Sergei F. ; Vorobieva, Irina V. / Russian consumer behaviour : In search of a balance between national uniqueness and Western mainstream. Research Handbook of Marketing in Emerging Economies. Редактор / Marin Marinov. Edward Elgar Publishing, 2017. стр. 222-240 (Research Handbooks in Business and Management series).

BibTeX

@inbook{e9c5189687ff4e7082266613d7a63d74,
title = "Russian consumer behaviour: In search of a balance between national uniqueness and Western mainstream",
keywords = "международный маркетинг, поведение потребителя, Россия",
author = "Sutyrin, {Sergei F.} and Vorobieva, {Irina V.}",
year = "2017",
month = apr,
day = "28",
language = "English",
isbn = "9781784713164",
series = "Research Handbooks in Business and Management series",
publisher = "Edward Elgar Publishing",
pages = "222--240",
editor = "Marin Marinov",
booktitle = "Research Handbook of Marketing in Emerging Economies",
address = "United Kingdom",

}

RIS

TY - CHAP

T1 - Russian consumer behaviour

T2 - In search of a balance between national uniqueness and Western mainstream

AU - Sutyrin, Sergei F.

AU - Vorobieva, Irina V.

PY - 2017/4/28

Y1 - 2017/4/28

KW - международный маркетинг, поведение потребителя, Россия

UR - http://www.scopus.com/inward/record.url?scp=85073816781&partnerID=8YFLogxK

M3 - Chapter

AN - SCOPUS:85073816781

SN - 9781784713164

T3 - Research Handbooks in Business and Management series

SP - 222

EP - 240

BT - Research Handbook of Marketing in Emerging Economies

A2 - Marinov, Marin

PB - Edward Elgar Publishing

ER -

ID: 14094214