Revamp the game: evolution of Russian media eco-system and blockchain technology.

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Revamp the game: evolution of Russian media eco-system and blockchain technology. / Литвинова, Александра Игоревна.

In: Век информации (сетевое издание), Vol. 3, No. 4 (9), 2019, p. 81-90.

Research output: Contribution to journal › Article

BibTeX

@article{095a52a666ae46a59f9fb1142e264e58,

title = "Revamp the game: evolution of Russian media eco-system and blockchain technology.",

abstract = "The article introduces the technology of distributed rledgers (blockchain), their features and advantages. There are several examples of using this technologies in various media projects. We also present their potential using for protecting copyrights, creating / storing / distributing content, increasing advertising efficiency and others. This is only the future for Russian media market. HoweverA, we can expect a significant changes in this context in the light of the global digitalization of society and, in particular, the implementation of the Smart City project in the pilot cities of Russian Federation.",

keywords = "blockchain, digitalization, distributed ledgers, mass media, media, medianet, блокчейн, массовая коммуникация, медиа, медианет, распределенные реестры, сми, умные города, цифровизация, blockchain, digitalization, distributed ledgers, mass media, media, medianet, блокчейн, массовая коммуникация, медиа, медианет, распределенные реестры, сми, умные города, цифровизация",

author = "Литвинова, {Александра Игоревна}",

year = "2019",

language = "English",

volume = "3",

pages = "81--90",

journal = "Век информации",

issn = "2306-417X",

publisher = "Издательство Санкт-Петербургского университета",

number = "4 (9)",

}

RIS

TY - JOUR

T1 - Revamp the game: evolution of Russian media eco-system and blockchain technology.

AU - Литвинова, Александра Игоревна

PY - 2019

Y1 - 2019

N2 - The article introduces the technology of distributed rledgers (blockchain), their features and advantages. There are several examples of using this technologies in various media projects. We also present their potential using for protecting copyrights, creating / storing / distributing content, increasing advertising efficiency and others. This is only the future for Russian media market. HoweverA, we can expect a significant changes in this context in the light of the global digitalization of society and, in particular, the implementation of the Smart City project in the pilot cities of Russian Federation.

AB - The article introduces the technology of distributed rledgers (blockchain), their features and advantages. There are several examples of using this technologies in various media projects. We also present their potential using for protecting copyrights, creating / storing / distributing content, increasing advertising efficiency and others. This is only the future for Russian media market. HoweverA, we can expect a significant changes in this context in the light of the global digitalization of society and, in particular, the implementation of the Smart City project in the pilot cities of Russian Federation.

KW - blockchain

KW - digitalization

KW - distributed ledgers

KW - mass media

KW - media

KW - medianet

KW - блокчейн

KW - массовая коммуникация

KW - медиа

KW - медианет

KW - распределенные реестры

KW - сми

KW - умные города

KW - цифровизация

KW - blockchain

KW - digitalization

KW - distributed ledgers

KW - mass media

KW - media

KW - medianet

KW - блокчейн

KW - массовая коммуникация

KW - медиа

KW - медианет

KW - распределенные реестры

KW - сми

KW - умные города

KW - цифровизация

M3 - Article

VL - 3

SP - 81

EP - 90

JO - Век информации

JF - Век информации

SN - 2306-417X

IS - 4 (9)

ER -

ID: 78393181