The article introduces the technology of distributed rledgers (blockchain), their features and advantages. There are several examples of using this technologies in various media projects. We also present their potential using for protecting copyrights, creating / storing / distributing content, increasing advertising efficiency and others. This is only the future for Russian media market. HoweverA, we can expect a significant changes in this context in the light of the global digitalization of society and, in particular, the implementation of the Smart City project in the pilot cities of Russian Federation.