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Oценка эффективности в pr : Использование коэффициентов. / Bykova , Elena V.; Gavra , Dmitrii P.; Slutskiy , Pavel A.

In: Vestnik Sankt-Peterburgskogo Universiteta, Yazyk i Literatura, Vol. 14, No. 2, 19.06.2017, p. 275-284.

Research output: Contribution to journal › Review article › peer-review

Harvard

Bykova , EV, Gavra , DP & Slutskiy , PA 2017, 'Oценка эффективности в pr: Использование коэффициентов', Vestnik Sankt-Peterburgskogo Universiteta, Yazyk i Literatura, vol. 14, no. 2, pp. 275-284. https://doi.org/10.21638/11701/spbu09.2017.210

APA

Bykova , E. V., Gavra , D. P., & Slutskiy , P. A. (2017). Oценка эффективности в pr: Использование коэффициентов. Vestnik Sankt-Peterburgskogo Universiteta, Yazyk i Literatura, 14(2), 275-284. https://doi.org/10.21638/11701/spbu09.2017.210

Vancouver

Bykova EV, Gavra DP, Slutskiy PA. Oценка эффективности в pr: Использование коэффициентов. Vestnik Sankt-Peterburgskogo Universiteta, Yazyk i Literatura. 2017 Jun 19;14(2):275-284. https://doi.org/10.21638/11701/spbu09.2017.210

Author

Bykova , Elena V. ; Gavra , Dmitrii P. ; Slutskiy , Pavel A. / Oценка эффективности в pr : Использование коэффициентов. In: Vestnik Sankt-Peterburgskogo Universiteta, Yazyk i Literatura. 2017 ; Vol. 14, No. 2. pp. 275-284.

BibTeX

@article{9e9424e52c5741cca3810aab30831760,
title = "Oценка эффективности в pr: Использование коэффициентов",
abstract = "The article analyses the effectiveness of media relations from the client and PR-agency points of view. The authors show the strategic importance of the relevant key performance indicators for the PR-agency activities assessment. The methodology of the informational cause quality preliminary evaluation is suggested. Refs 12.",
keywords = "Evaluation, Media relations, Public relations in business, Strategic communications",
author = "Bykova, {Elena V.} and Gavra, {Dmitrii P.} and Slutskiy, {Pavel A.}",
note = "Publisher Copyright: {\textcopyright} Saint Petersburg State University.",
year = "2017",
month = jun,
day = "19",
doi = "10.21638/11701/spbu09.2017.210",
language = "русский",
volume = "14",
pages = "275--284",
journal = " ВЕСТНИК САНКТ-ПЕТЕРБУРГСКОГО УНИВЕРСИТЕТА. ЯЗЫК И ЛИТЕРАТУРА ",
issn = "2541-9358",
publisher = "Издательство Санкт-Петербургского университета",
number = "2",

}

RIS

TY - JOUR

T1 - Oценка эффективности в pr

T2 - Использование коэффициентов

AU - Bykova , Elena V.

AU - Gavra , Dmitrii P.

AU - Slutskiy , Pavel A.

N1 - Publisher Copyright: © Saint Petersburg State University.

PY - 2017/6/19

Y1 - 2017/6/19

N2 - The article analyses the effectiveness of media relations from the client and PR-agency points of view. The authors show the strategic importance of the relevant key performance indicators for the PR-agency activities assessment. The methodology of the informational cause quality preliminary evaluation is suggested. Refs 12.

AB - The article analyses the effectiveness of media relations from the client and PR-agency points of view. The authors show the strategic importance of the relevant key performance indicators for the PR-agency activities assessment. The methodology of the informational cause quality preliminary evaluation is suggested. Refs 12.

KW - Evaluation

KW - Media relations

KW - Public relations in business

KW - Strategic communications

UR - http://www.scopus.com/inward/record.url?scp=85092101704&partnerID=8YFLogxK

U2 - 10.21638/11701/spbu09.2017.210

DO - 10.21638/11701/spbu09.2017.210

M3 - Обзорная статья

AN - SCOPUS:85092101704

VL - 14

SP - 275

EP - 284

JO - ВЕСТНИК САНКТ-ПЕТЕРБУРГСКОГО УНИВЕРСИТЕТА. ЯЗЫК И ЛИТЕРАТУРА

JF - ВЕСТНИК САНКТ-ПЕТЕРБУРГСКОГО УНИВЕРСИТЕТА. ЯЗЫК И ЛИТЕРАТУРА

SN - 2541-9358

IS - 2

ER -

ID: 88646791