Research output: Contribution to journal › Review article › peer-review
The article analyses the effectiveness of media relations from the client and PR-agency points of view. The authors show the strategic importance of the relevant key performance indicators for the PR-agency activities assessment. The methodology of the informational cause quality preliminary evaluation is suggested. Refs 12.
| Translated title of the contribution | Pr evaluation: Efficiency coefficient |
|---|---|
| Original language | Russian |
| Pages (from-to) | 275-284 |
| Number of pages | 10 |
| Journal | Vestnik Sankt-Peterburgskogo Universiteta, Yazyk i Literatura |
| Volume | 14 |
| Issue number | 2 |
| DOIs | |
| State | Published - 19 Jun 2017 |
ID: 88646791