DOI

The article analyses the effectiveness of media relations from the client and PR-agency points of view. The authors show the strategic importance of the relevant key performance indicators for the PR-agency activities assessment. The methodology of the informational cause quality preliminary evaluation is suggested. Refs 12.

Translated title of the contributionPr evaluation: Efficiency coefficient
Original languageRussian
Pages (from-to)275-284
Number of pages10
JournalVestnik Sankt-Peterburgskogo Universiteta, Yazyk i Literatura
Volume14
Issue number2
DOIs
StatePublished - 19 Jun 2017

    Scopus subject areas

  • Linguistics and Language
  • Language and Linguistics
  • Literature and Literary Theory

ID: 88646791