Research output: Contribution to journal › Review article › peer-review
The article analyses the effectiveness of media relations from the client and PR-agency points of view. The authors show the strategic importance of the relevant key performance indicators for the PR-agency activities assessment. The methodology of the informational cause quality preliminary evaluation is suggested. Refs 12.
Translated title of the contribution | Pr evaluation: Efficiency coefficient |
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Original language | Russian |
Pages (from-to) | 275-284 |
Number of pages | 10 |
Journal | Vestnik Sankt-Peterburgskogo Universiteta, Yazyk i Literatura |
Volume | 14 |
Issue number | 2 |
DOIs | |
State | Published - 19 Jun 2017 |
ID: 88646791