The main goal of the research is to identify how Zennials' emotional reaction to the international social networks ban in 2022 influences their attitude to Russian social networks (based on the case of VK). The study relies on generations theory, consumer behavior theory and prior research on social network users' behavior. The mixed-method research included in- depth interviews (Summer 2022) and a survey (Spring 2023). This research proves that there is a spill-over effect of emotional reaction to international social networks ban on remaining available social media platforms, VK particularly. Specifically, those who perceived VK as a valuable alternative to the blocked platforms had a more positive attitude towards VK, leading to a higher intensity of engagement and greater satisfaction with VK. The results emphasize the significance of attitude in shaping social media engagement and offer an understanding of the elements that impact user satisfaction with particular platforms.