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INTERNATIONAL SOCIAL NETWORKS BAN INFLUENCE ON CONSUMERS' ATTITUDE TO RUSSIAN SOCIAL MEDIA:THE CASE OF ZENNIALS PERCEPTION OF VK. / Алканова, Ольга Николаевна; Илива, Мария Николаевна.

GSOM ECONOMY AND MANAGEMENT CONFERENCE 2023: Conference book. ed. / Ю.Е. Благов; А.Ю. Панибратов; В. Климачев; Е.В. Орлова; Т.А. Мартынова; М.О. Латуха; Д.Г. Кучеров; Е.В. Гиленко; Т.А. Гаврилова; К.А. Богатырева; Е.В. Соколова; А.А. Голубева; А.В. Бухвалов; Е.М. Рогова; А.Е. Иванов; Т.М. Куропаткина. СПб : Издательство Санкт-Петербургского университета, 2023. p. 163-173.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Harvard

Алканова, ОН & Илива, МН 2023, INTERNATIONAL SOCIAL NETWORKS BAN INFLUENCE ON CONSUMERS' ATTITUDE TO RUSSIAN SOCIAL MEDIA:THE CASE OF ZENNIALS PERCEPTION OF VK. in ЮЕ Благов, АЮ Панибратов, В Климачев, ЕВ Орлова, ТА Мартынова, МО Латуха, ДГ Кучеров, ЕВ Гиленко, ТА Гаврилова, КА Богатырева, ЕВ Соколова, АА Голубева, АВ Бухвалов, ЕМ Рогова, АЕ Иванов & ТМ Куропаткина (eds), GSOM ECONOMY AND MANAGEMENT CONFERENCE 2023: Conference book. Издательство Санкт-Петербургского университета, СПб, pp. 163-173, GSOM ECONOMY AND MANAGEMENT CONFERENCE 2023, Санкт-Петербург, Russian Federation, 3/10/23.

APA

Алканова, О. Н., & Илива, М. Н. (2023). INTERNATIONAL SOCIAL NETWORKS BAN INFLUENCE ON CONSUMERS' ATTITUDE TO RUSSIAN SOCIAL MEDIA:THE CASE OF ZENNIALS PERCEPTION OF VK. In Ю. Е. Благов, А. Ю. Панибратов, В. Климачев, Е. В. Орлова, Т. А. Мартынова, М. О. Латуха, Д. Г. Кучеров, Е. В. Гиленко, Т. А. Гаврилова, К. А. Богатырева, Е. В. Соколова, А. А. Голубева, А. В. Бухвалов, Е. М. Рогова, А. Е. Иванов, & Т. М. Куропаткина (Eds.), GSOM ECONOMY AND MANAGEMENT CONFERENCE 2023: Conference book (pp. 163-173). Издательство Санкт-Петербургского университета.

Vancouver

Алканова ОН, Илива МН. INTERNATIONAL SOCIAL NETWORKS BAN INFLUENCE ON CONSUMERS' ATTITUDE TO RUSSIAN SOCIAL MEDIA:THE CASE OF ZENNIALS PERCEPTION OF VK. In Благов ЮЕ, Панибратов АЮ, Климачев В, Орлова ЕВ, Мартынова ТА, Латуха МО, Кучеров ДГ, Гиленко ЕВ, Гаврилова ТА, Богатырева КА, Соколова ЕВ, Голубева АА, Бухвалов АВ, Рогова ЕМ, Иванов АЕ, Куропаткина ТМ, editors, GSOM ECONOMY AND MANAGEMENT CONFERENCE 2023: Conference book. СПб: Издательство Санкт-Петербургского университета. 2023. p. 163-173

Author

Алканова, Ольга Николаевна ; Илива, Мария Николаевна. / INTERNATIONAL SOCIAL NETWORKS BAN INFLUENCE ON CONSUMERS' ATTITUDE TO RUSSIAN SOCIAL MEDIA:THE CASE OF ZENNIALS PERCEPTION OF VK. GSOM ECONOMY AND MANAGEMENT CONFERENCE 2023: Conference book. editor / Ю.Е. Благов ; А.Ю. Панибратов ; В. Климачев ; Е.В. Орлова ; Т.А. Мартынова ; М.О. Латуха ; Д.Г. Кучеров ; Е.В. Гиленко ; Т.А. Гаврилова ; К.А. Богатырева ; Е.В. Соколова ; А.А. Голубева ; А.В. Бухвалов ; Е.М. Рогова ; А.Е. Иванов ; Т.М. Куропаткина. СПб : Издательство Санкт-Петербургского университета, 2023. pp. 163-173

BibTeX

@inproceedings{51b174af9d6946caa37973087e9ce244,
title = "INTERNATIONAL SOCIAL NETWORKS BAN INFLUENCE ON CONSUMERS' ATTITUDE TO RUSSIAN SOCIAL MEDIA:THE CASE OF ZENNIALS PERCEPTION OF VK",
abstract = "The main goal of the research is to identify how Zennials' emotional reaction to the international social networks ban in 2022 influences their attitude to Russian social networks (based on the case of VK). The study relies on generations theory, consumer behavior theory and prior research on social network users' behavior. The mixed-method research included in- depth interviews (Summer 2022) and a survey (Spring 2023). This research proves that there is a spill-over effect of emotional reaction to international social networks ban on remaining available social media platforms, VK particularly. Specifically, those who perceived VK as a valuable alternative to the blocked platforms had a more positive attitude towards VK, leading to a higher intensity of engagement and greater satisfaction with VK. The results emphasize the significance of attitude in shaping social media engagement and offer an understanding of the elements that impact user satisfaction with particular platforms.",
author = "Алканова, {Ольга Николаевна} and Илива, {Мария Николаевна}",
year = "2023",
language = "English",
pages = "163--173",
editor = "Ю.Е. Благов and Панибратов, {А.Ю. } and Климачев, {В. } and Орлова, {Е.В. } and Т.А. Мартынова and М.О. Латуха and Д.Г. Кучеров and Е.В. Гиленко and Т.А. Гаврилова and К.А. Богатырева and Е.В. Соколова and А.А. Голубева and А.В. Бухвалов and Е.М. Рогова and А.Е. Иванов and Куропаткина, {Т.М. }",
booktitle = "GSOM ECONOMY AND MANAGEMENT CONFERENCE 2023",
publisher = "Издательство Санкт-Петербургского университета",
address = "Russian Federation",
note = "null ; Conference date: 03-10-2023 Through 07-10-2023",

}

RIS

TY - GEN

T1 - INTERNATIONAL SOCIAL NETWORKS BAN INFLUENCE ON CONSUMERS' ATTITUDE TO RUSSIAN SOCIAL MEDIA:THE CASE OF ZENNIALS PERCEPTION OF VK

AU - Алканова, Ольга Николаевна

AU - Илива, Мария Николаевна

PY - 2023

Y1 - 2023

N2 - The main goal of the research is to identify how Zennials' emotional reaction to the international social networks ban in 2022 influences their attitude to Russian social networks (based on the case of VK). The study relies on generations theory, consumer behavior theory and prior research on social network users' behavior. The mixed-method research included in- depth interviews (Summer 2022) and a survey (Spring 2023). This research proves that there is a spill-over effect of emotional reaction to international social networks ban on remaining available social media platforms, VK particularly. Specifically, those who perceived VK as a valuable alternative to the blocked platforms had a more positive attitude towards VK, leading to a higher intensity of engagement and greater satisfaction with VK. The results emphasize the significance of attitude in shaping social media engagement and offer an understanding of the elements that impact user satisfaction with particular platforms.

AB - The main goal of the research is to identify how Zennials' emotional reaction to the international social networks ban in 2022 influences their attitude to Russian social networks (based on the case of VK). The study relies on generations theory, consumer behavior theory and prior research on social network users' behavior. The mixed-method research included in- depth interviews (Summer 2022) and a survey (Spring 2023). This research proves that there is a spill-over effect of emotional reaction to international social networks ban on remaining available social media platforms, VK particularly. Specifically, those who perceived VK as a valuable alternative to the blocked platforms had a more positive attitude towards VK, leading to a higher intensity of engagement and greater satisfaction with VK. The results emphasize the significance of attitude in shaping social media engagement and offer an understanding of the elements that impact user satisfaction with particular platforms.

M3 - Conference contribution

SP - 163

EP - 173

BT - GSOM ECONOMY AND MANAGEMENT CONFERENCE 2023

A2 - Благов, Ю.Е.

A2 - Панибратов, А.Ю.

A2 - Климачев, В.

A2 - Орлова, Е.В.

A2 - Мартынова, Т.А.

A2 - Латуха, М.О.

A2 - Кучеров, Д.Г.

A2 - Гиленко, Е.В.

A2 - Гаврилова, Т.А.

A2 - Богатырева, К.А.

A2 - Соколова, Е.В.

A2 - Голубева, А.А.

A2 - Бухвалов, А.В.

A2 - Рогова, Е.М.

A2 - Иванов, А.Е.

A2 - Куропаткина, Т.М.

PB - Издательство Санкт-Петербургского университета

CY - СПб

Y2 - 3 October 2023 through 7 October 2023

ER -

ID: 118313847