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HOW YOUNG PROFESSIONALS CHOOSE COMPANIES: EMPLOYER BRAND AND SALARY EXPECTATIONS. / Kucherov, D.G.; Zamulin, A.L.; Tsybova, V.S.

In: РОССИЙСКИЙ ЖУРНАЛ МЕНЕДЖМЕНТА, Vol. 17, No. 1, 2019, p. 29-49.

Research output: Contribution to journal › Article › peer-review

Harvard

Kucherov, DG, Zamulin, AL & Tsybova, VS 2019, 'HOW YOUNG PROFESSIONALS CHOOSE COMPANIES: EMPLOYER BRAND AND SALARY EXPECTATIONS', РОССИЙСКИЙ ЖУРНАЛ МЕНЕДЖМЕНТА, vol. 17, no. 1, pp. 29-49.

APA

Kucherov, D. G., Zamulin, A. L., & Tsybova, V. S. (2019). HOW YOUNG PROFESSIONALS CHOOSE COMPANIES: EMPLOYER BRAND AND SALARY EXPECTATIONS. РОССИЙСКИЙ ЖУРНАЛ МЕНЕДЖМЕНТА, 17(1), 29-49.

Vancouver

Kucherov DG, Zamulin AL, Tsybova VS. HOW YOUNG PROFESSIONALS CHOOSE COMPANIES: EMPLOYER BRAND AND SALARY EXPECTATIONS. РОССИЙСКИЙ ЖУРНАЛ МЕНЕДЖМЕНТА. 2019;17(1):29-49.

Author

Kucherov, D.G. ; Zamulin, A.L. ; Tsybova, V.S. / HOW YOUNG PROFESSIONALS CHOOSE COMPANIES: EMPLOYER BRAND AND SALARY EXPECTATIONS. In: РОССИЙСКИЙ ЖУРНАЛ МЕНЕДЖМЕНТА. 2019 ; Vol. 17, No. 1. pp. 29-49.

BibTeX

@article{eb53c6ac8e1f4ddaaed8bbcf9b4c277b,
title = "HOW YOUNG PROFESSIONALS CHOOSE COMPANIES: EMPLOYER BRAND AND SALARY EXPECTATIONS",
abstract = "The employer brand concept has been dynamically developing over the past 20 years. Although there are substantial advantages given by the employer brand, its value for specific target groups needs to be explored more deeply. The aim of this article is to identify the key employer brand attributes that are important for young business specialists and to reveal the benefits for the company brought by the employer brand. The empirical research based on mixed methodology (in-depth interviews and a survey among business school bachelor and master program students) was conducted to identify the role of the employer brand in the employment decisions of young specialists and in shaping their salary expectations. The results showed that the jobseekers want to work in the company with the employer brand even if it provides lower wage level. The attributes important for young specialists were found to include both business environment features and internal employer brand characteristics.",
keywords = "employer brand, EMPLOYER BRAND IMAGE, EMPLOYER BRAND EQUITY, YOUNG SPECIALISTS, РИНЦ, бренд работодателя, ИМИДЖ БРЕНДА РАБОТОДАТЕЛЯ, КАПИТАЛ БРЕНДА РАБОТОДАТЕЛЯ, молодые специалисты, РИНЦ",
author = "D.G. Kucherov and A.L. Zamulin and V.S. Tsybova",
note = "Kucherov, D. G. HOW YOUNG PROFESSIONALS CHOOSE COMPANIES: EMPLOYER BRAND AND SALARY EXPECTATIONS / D. G. Kucherov, A. L. Zamulin, V. S. Tsybova // Russian Management Journal. - 2019. - Volume 17, Issue 1. - P. 29-49.",
year = "2019",
language = "English",
volume = "17",
pages = "29--49",
journal = "РОССИЙСКИЙ ЖУРНАЛ МЕНЕДЖМЕНТА",
issn = "1729-7427",
publisher = "Издательство Санкт-Петербургского университета",
number = "1",

}

RIS

TY - JOUR

T1 - HOW YOUNG PROFESSIONALS CHOOSE COMPANIES: EMPLOYER BRAND AND SALARY EXPECTATIONS

AU - Kucherov, D.G.

AU - Zamulin, A.L.

AU - Tsybova, V.S.

N1 - Kucherov, D. G. HOW YOUNG PROFESSIONALS CHOOSE COMPANIES: EMPLOYER BRAND AND SALARY EXPECTATIONS / D. G. Kucherov, A. L. Zamulin, V. S. Tsybova // Russian Management Journal. - 2019. - Volume 17, Issue 1. - P. 29-49.

PY - 2019

Y1 - 2019

N2 - The employer brand concept has been dynamically developing over the past 20 years. Although there are substantial advantages given by the employer brand, its value for specific target groups needs to be explored more deeply. The aim of this article is to identify the key employer brand attributes that are important for young business specialists and to reveal the benefits for the company brought by the employer brand. The empirical research based on mixed methodology (in-depth interviews and a survey among business school bachelor and master program students) was conducted to identify the role of the employer brand in the employment decisions of young specialists and in shaping their salary expectations. The results showed that the jobseekers want to work in the company with the employer brand even if it provides lower wage level. The attributes important for young specialists were found to include both business environment features and internal employer brand characteristics.

AB - The employer brand concept has been dynamically developing over the past 20 years. Although there are substantial advantages given by the employer brand, its value for specific target groups needs to be explored more deeply. The aim of this article is to identify the key employer brand attributes that are important for young business specialists and to reveal the benefits for the company brought by the employer brand. The empirical research based on mixed methodology (in-depth interviews and a survey among business school bachelor and master program students) was conducted to identify the role of the employer brand in the employment decisions of young specialists and in shaping their salary expectations. The results showed that the jobseekers want to work in the company with the employer brand even if it provides lower wage level. The attributes important for young specialists were found to include both business environment features and internal employer brand characteristics.

KW - employer brand

KW - EMPLOYER BRAND IMAGE

KW - EMPLOYER BRAND EQUITY

KW - YOUNG SPECIALISTS

KW - РИНЦ

KW - бренд работодателя

KW - ИМИДЖ БРЕНДА РАБОТОДАТЕЛЯ

KW - КАПИТАЛ БРЕНДА РАБОТОДАТЕЛЯ

KW - молодые специалисты

KW - РИНЦ

UR - https://www.elibrary.ru/item.asp?id=37416082

M3 - Article

VL - 17

SP - 29

EP - 49

JO - РОССИЙСКИЙ ЖУРНАЛ МЕНЕДЖМЕНТА

JF - РОССИЙСКИЙ ЖУРНАЛ МЕНЕДЖМЕНТА

SN - 1729-7427

IS - 1

ER -

ID: 52750303