Original languageEnglish
StatePublished - 2016
EventAcademy of Marketing Conference - Newcastle Business School, Northumbria University , Newcastle, United Kingdom
Duration: 4 Jun 20167 Jun 2016
Conference number: 51

Conference

ConferenceAcademy of Marketing Conference
Country/TerritoryUnited Kingdom
CityNewcastle
Period4/06/167/06/16

    Research areas

  • Storyteller branding, Storyteller, branding

ID: 9361822