TY - JOUR

T1 - Editing as part of an advertising and public relations curriculum

AU - Фещенко, Лариса Георгиевна

N1 - Feshenko L.G. Editing as part of an advertising and public relations curriculum // The Age of Information (Network edition), 2021, Vol.5 No. 4 (17) November 2021

PY - 2021

Y1 - 2021

N2 - The general philological discipline, Editing, has been part of a journalism curriculum since the middle of the last century. There are leading experts and practice-proven methods of teaching editing to journalism students. In his publication, the author argues for including editorial competencies training in the curriculum of a bachelor’s degree in advertising and public relations. The study draws on the Federal State Educational Standard of Higher Education and the syllabus of the academic discipline. It takes into account market conditions (professional competition, high demands on the part of consumers for the quality of media communications) and the staffing and methodological support for teaching editing in applied communications at St. Petersburg University. The discipline, Editing in Advertising and Public Relations, is focused on an activity-based approach in training specialists in applied communications. Drawing on educational and methodological literature, instruction follows a developed methodology for editorial work with advertising and PR texts.Key words: editing in advertising and public relations, editing as an academic discipline, curriculum, bachelor's degree in 03.03.01 Advertising and Public Relations, Federal State Educational Standard of Higher Education, syllabus.

AB - The general philological discipline, Editing, has been part of a journalism curriculum since the middle of the last century. There are leading experts and practice-proven methods of teaching editing to journalism students. In his publication, the author argues for including editorial competencies training in the curriculum of a bachelor’s degree in advertising and public relations. The study draws on the Federal State Educational Standard of Higher Education and the syllabus of the academic discipline. It takes into account market conditions (professional competition, high demands on the part of consumers for the quality of media communications) and the staffing and methodological support for teaching editing in applied communications at St. Petersburg University. The discipline, Editing in Advertising and Public Relations, is focused on an activity-based approach in training specialists in applied communications. Drawing on educational and methodological literature, instruction follows a developed methodology for editorial work with advertising and PR texts.Key words: editing in advertising and public relations, editing as an academic discipline, curriculum, bachelor's degree in 03.03.01 Advertising and Public Relations, Federal State Educational Standard of Higher Education, syllabus.

KW - editing in advertising and public relations

KW - editing as an academic discipline

KW - curriculum

KW - bachelor's degree in 03.03.01 Advertising and Public Relations

KW - Federal State Educational Standard of Higher Education

KW - syllabus

M3 - Article

VL - 5

JO - Век информации

JF - Век информации

SN - 2306-417X

IS - 4 (17)

ER -