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CSR and Consumer Behavior. / Смирнова, Мария Михайловна; Назаренко, Екатерина Андреевна.

Business and Management: Sino-Russian Dialogue. Издательство Санкт-Петербургского университета, 2025.

Research output: Chapter in Book/Report/Conference proceeding › Article in an anthology › Research › peer-review

Harvard

Смирнова, ММ & Назаренко, ЕА 2025, CSR and Consumer Behavior. in Business and Management: Sino-Russian Dialogue. Издательство Санкт-Петербургского университета.

APA

Смирнова, М. М., & Назаренко, Е. А. (Accepted/In press). CSR and Consumer Behavior. In Business and Management: Sino-Russian Dialogue Издательство Санкт-Петербургского университета.

Vancouver

Смирнова ММ, Назаренко ЕА. CSR and Consumer Behavior. In Business and Management: Sino-Russian Dialogue. Издательство Санкт-Петербургского университета. 2025

Author

Смирнова, Мария Михайловна ; Назаренко, Екатерина Андреевна. / CSR and Consumer Behavior. Business and Management: Sino-Russian Dialogue. Издательство Санкт-Петербургского университета, 2025.

BibTeX

@inbook{ef38e80721db45a887a7a48c123dc793,
title = "CSR and Consumer Behavior",
abstract = "Ekaterina Nazarenko and Maria Smirnova conduct a systematic literature review to develop a typology of CSR{\textquoteright}s impact on consumer behavior in Russia and China. They identify multidimensional perceptions, mediating variables, and cultural differences that shape consumer responses. The chapter emphasizes the need for industry-specific and cross-country studies to inform marketing strategies and CSR communication.",
author = "Смирнова, {Мария Михайловна} and Назаренко, {Екатерина Андреевна}",
year = "2025",
language = "русский",
booktitle = "Business and Management: Sino-Russian Dialogue",
publisher = "Издательство Санкт-Петербургского университета",
address = "Российская Федерация",

}

RIS

TY - CHAP

T1 - CSR and Consumer Behavior

AU - Смирнова, Мария Михайловна

AU - Назаренко, Екатерина Андреевна

PY - 2025

Y1 - 2025

N2 - Ekaterina Nazarenko and Maria Smirnova conduct a systematic literature review to develop a typology of CSR’s impact on consumer behavior in Russia and China. They identify multidimensional perceptions, mediating variables, and cultural differences that shape consumer responses. The chapter emphasizes the need for industry-specific and cross-country studies to inform marketing strategies and CSR communication.

AB - Ekaterina Nazarenko and Maria Smirnova conduct a systematic literature review to develop a typology of CSR’s impact on consumer behavior in Russia and China. They identify multidimensional perceptions, mediating variables, and cultural differences that shape consumer responses. The chapter emphasizes the need for industry-specific and cross-country studies to inform marketing strategies and CSR communication.

M3 - статья в сборнике

BT - Business and Management: Sino-Russian Dialogue

PB - Издательство Санкт-Петербургского университета

ER -

ID: 144774182