The paper addresses the problem of changes in
higher education that come with the spread of digital
technologies and the advancement of artificial intelligence (AI) in people's everyday life. The COVID-19
pandemic has sped up digital transformation in universities, enabling students, faculty members, and administrators to use more active and diverse AI technologies. New
AI instruments and models such as ChatGPT raise severe
questions about higher education's forms, content, and
purposes. Reflecting on these issues, the authors formulate five lessons for higher education in the “artificial
sociality” era.