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Category Management: the State of Research. / Rucheva, Alina.

In: Contributions to Game Theory and Management, Vol. 12, 2019, p. 295-302.

Research output: Contribution to journal › Article

Harvard

Rucheva, A 2019, 'Category Management: the State of Research.', Contributions to Game Theory and Management, vol. 12, pp. 295-302. <http://elibrary.ru/item.asp?id=39372967>

APA

Rucheva, A. (2019). Category Management: the State of Research. Contributions to Game Theory and Management, 12, 295-302. http://elibrary.ru/item.asp?id=39372967

Vancouver

Rucheva A. Category Management: the State of Research. Contributions to Game Theory and Management. 2019;12:295-302.

Author

Rucheva, Alina. / Category Management: the State of Research. In: Contributions to Game Theory and Management. 2019 ; Vol. 12. pp. 295-302.

BibTeX

@article{37e16c1990b7467d8bbc867efc54e04c,
title = "Category Management: the State of Research.",
abstract = "The paper presents the current state of research in category management field based on structured literature review and defined three main domains for further research development. The first domain devoted to variety of marketing tools widely used in category management, their usability and effectiveness. The second analyzes retailer-supplier relationships in CM process. The third one considers the impact of CM practices on stakeholders while game theory is the key tool here for analysis.",
keywords = "category captainship, category management, relationship marketing, retail, category captainship, category management, relationship marketing, retail",
author = "Alina Rucheva",
year = "2019",
language = "English",
volume = "12",
pages = "295--302",
journal = "Contributions to Game Theory and Management",
issn = "2310-2608",

}

RIS

TY - JOUR

T1 - Category Management: the State of Research.

AU - Rucheva, Alina

PY - 2019

Y1 - 2019

N2 - The paper presents the current state of research in category management field based on structured literature review and defined three main domains for further research development. The first domain devoted to variety of marketing tools widely used in category management, their usability and effectiveness. The second analyzes retailer-supplier relationships in CM process. The third one considers the impact of CM practices on stakeholders while game theory is the key tool here for analysis.

AB - The paper presents the current state of research in category management field based on structured literature review and defined three main domains for further research development. The first domain devoted to variety of marketing tools widely used in category management, their usability and effectiveness. The second analyzes retailer-supplier relationships in CM process. The third one considers the impact of CM practices on stakeholders while game theory is the key tool here for analysis.

KW - category captainship

KW - category management

KW - relationship marketing

KW - retail

KW - category captainship

KW - category management

KW - relationship marketing

KW - retail

M3 - Article

VL - 12

SP - 295

EP - 302

JO - Contributions to Game Theory and Management

JF - Contributions to Game Theory and Management

SN - 2310-2608

ER -

ID: 78503935