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An Application of Sentiment Analysis on Assessing Sponsorship Marketing Effect. / Min, Junhong; Monte, Matthew; Далман, Мустафа Дениз.

AMA Summer Academic Conference. 2022.

Research output: Chapter in Book/Report/Conference proceeding › Conference abstracts › Research › peer-review

Harvard

Min, J, Monte, M & Далман, МД 2022, An Application of Sentiment Analysis on Assessing Sponsorship Marketing Effect. in AMA Summer Academic Conference. 2022 AMA Summer Academic Conference, 12/08/22. <https://www.ama.org/wp-content/uploads/2022/09/Summer-AMA-cover-and-front-matter-corrected-merged-1.pdf>

APA

Min, J., Monte, M., & Далман, М. Д. (2022). An Application of Sentiment Analysis on Assessing Sponsorship Marketing Effect. In AMA Summer Academic Conference https://www.ama.org/wp-content/uploads/2022/09/Summer-AMA-cover-and-front-matter-corrected-merged-1.pdf

Vancouver

Min J, Monte M, Далман МД. An Application of Sentiment Analysis on Assessing Sponsorship Marketing Effect. In AMA Summer Academic Conference. 2022

Author

Min, Junhong ; Monte, Matthew ; Далман, Мустафа Дениз. / An Application of Sentiment Analysis on Assessing Sponsorship Marketing Effect. AMA Summer Academic Conference. 2022.

BibTeX

@inbook{4cf2b3526a074863ba519099f7066e38,
title = "An Application of Sentiment Analysis on Assessing Sponsorship Marketing Effect",
author = "Junhong Min and Matthew Monte and Далман, {Мустафа Дениз}",
year = "2022",
language = "English",
booktitle = "AMA Summer Academic Conference",
note = "2022 AMA Summer Academic Conference ; Conference date: 12-08-2022",

}

RIS

TY - CHAP

T1 - An Application of Sentiment Analysis on Assessing Sponsorship Marketing Effect

AU - Min, Junhong

AU - Monte, Matthew

AU - Далман, Мустафа Дениз

PY - 2022

Y1 - 2022

M3 - Conference abstracts

BT - AMA Summer Academic Conference

T2 - 2022 AMA Summer Academic Conference

Y2 - 12 August 2022

ER -

ID: 102063271