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An Application of Sentiment Analysis on Assessing Sponsorship Marketing Effect. / Min, Junhong; Monte, Matthew; Далман, Мустафа Дениз.

AMA Summer Academic Conference. 2022.

Результаты исследований: Публикации в книгах, отчётах, сборниках, трудах конференцийтезисы в сборнике материалов конференцииРецензирование

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@inbook{4cf2b3526a074863ba519099f7066e38,
title = "An Application of Sentiment Analysis on Assessing Sponsorship Marketing Effect",
author = "Junhong Min and Matthew Monte and Далман, {Мустафа Дениз}",
year = "2022",
language = "English",
booktitle = "AMA Summer Academic Conference",
note = "2022 AMA Summer Academic Conference ; Conference date: 12-08-2022",

}

RIS

TY - CHAP

T1 - An Application of Sentiment Analysis on Assessing Sponsorship Marketing Effect

AU - Min, Junhong

AU - Monte, Matthew

AU - Далман, Мустафа Дениз

PY - 2022

Y1 - 2022

M3 - Conference abstracts

BT - AMA Summer Academic Conference

T2 - 2022 AMA Summer Academic Conference

Y2 - 12 August 2022

ER -

ID: 102063271