At the age of software as a service (SasS) and cloud computing as compared to what is used to be earlier, designing product strategies is a challenging concern for software product management researchers. Comparative statics models are considered to identify software market characteristics while assessing the managerial decisions during the software product strategy design. However, their applicability in dynamic market analysis is rather limited. Important concerns in dynamic market such as dynamic pricing cannot be fully estimated. This motivated the development of a simulation-based dynamic model to evaluate the efficiency and effectiveness of using different pricing models. The proposed (simulation) approach given in details in this paper can be used in conducting complex analysis of software product strategy that involves consideration of product strategy as a portfolio of interrelated solutions rather than a set of independent managerial decisions.

Original languageEnglish
Title of host publicationSOFTWARE BUSINESS, (ICSOB 2016)
EditorsA Maglyas, AL Lamprecht
PublisherSpringer Nature
Pages135-144
Number of pages10
ISBN (Print)978-3-319-40514-8
DOIs
StatePublished - 2016
Event7th International Conference on Software Business (ICSOB) - Ljubljana, Slovenia
Duration: 13 Jun 201614 Jun 2016

Publication series

NameLecture Notes in Business Information Processing
PublisherSPRINGER INT PUBLISHING AG
Volume240
ISSN (Print)1865-1348

Conference

Conference7th International Conference on Software Business (ICSOB)
Country/TerritorySlovenia
CityLjubljana
Period13/06/1614/06/16

ID: 31024780