At the age of software as a service (SasS) and cloud computing as compared to what is used to be earlier, designing product strategies is a challenging concern for software product management researchers. Comparative statics models are considered to identify software market characteristics while assessing the managerial decisions during the software product strategy design. However, their applicability in dynamic market analysis is rather limited. Important concerns in dynamic market such as dynamic pricing cannot be fully estimated. This motivated the development of a simulation-based dynamic model to evaluate the efficiency and effectiveness of using different pricing models. The proposed (simulation) approach given in details in this paper can be used in conducting complex analysis of software product strategy that involves consideration of product strategy as a portfolio of interrelated solutions rather than a set of independent managerial decisions.

Язык оригиналаАнглийский
Название основной публикацииSOFTWARE BUSINESS, (ICSOB 2016)
РедакторыA Maglyas, AL Lamprecht
ИздательSpringer Nature
Страницы135-144
Число страниц10
ISBN (печатное издание)978-3-319-40514-8
DOI
СостояниеОпубликовано - 2016
Событие7th International Conference on Software Business (ICSOB) - Ljubljana, Словения
Продолжительность: 13 июн 201614 июн 2016

Серия публикаций

НазваниеLecture Notes in Business Information Processing
ИздательSPRINGER INT PUBLISHING AG
Том240
ISSN (печатное издание)1865-1348

конференция

конференция7th International Conference on Software Business (ICSOB)
Страна/TерриторияСловения
ГородLjubljana
Период13/06/1614/06/16

    Области исследований

  • Pricing model, Simulation model, [Decision making

ID: 148989720