The article discusses the experience of the famous Russian journalists (E.
Popov and O. Skobeeva), which spetsializiruyutsya on the coverage of political subjects in the air of the state TV channels ("Russia-1"). The author analyzes how combined in their professional practice the traditional model of work and the experience of its interpretation in social networks. Especially attention is drawn to the possibility of convergence of communication capabilities and features of traditional media (television) and relatively new channels of disseminating political information.