The market of premium clothing consumption in China is actively developing, it brings great profits to various fashion houses, it seems interesting and relevant to study the current situation in this segment, to understand what features and trends exist. This segment will be considered through the activities of the German company Hugo Boss, this choice is due to the fact that it is a European company with international activities, widely represented around the world, however, this company does not belong to the segment of luxury clothing; the Chinese market for this company is relatively new and untapped, and at the same time it is very competitive. That is why, through Hugo Boss, you can analyze all the main difficulties, prospects and market features.