The relationship of adolescents' self-attitudes in the professional field and opinions, which is broadcast by influencers on social networks, was investigated. The study was carried out in three stages, 325 teenagers of 15-17results of the study, the most popular YouTube channels among young people were identified, ten professional attitudes most often broadcast by popular authors were identified. We used the techniques of "Career Anchors" by E. Shein and "Value Orientations" by S. Schwartz. Based on cluster analysis and multivariate analysis of variance, two models are described related to the consent of adolescents with the attitudes of opinion leaders and characterizing their ideas about themselves in the professional sphere: "orientation to personal comfort" and "orientation to professional and personal development".