Documents

In article process of formation of professional competences and fund of es‐
timated means in the educational program of St.Petersburg State University is considered: "Advertizing in the creative industries" (magistracy level). The author represents scientific justification of this process in the context of institutional and reproduction and evolutionary approaches, being guided by the fixed methodical requirements of federal state educational standard 3 and also the approximate educational program for the direction of preparation 42.04.01 "Advertizing and public relations" (magistracy level).
Translated title of the contributionFORMING OF PROFESSIONAL COMPETENCES AND FUND OF ESTIMATED MEANS IN THE EDUCATIONAL PROGRAM OF ST.PETERSBURG STATE UNIVERSITY: "ADVERTIZING IN THE CREATIVE INDUSTRIES" (THE MAGISTRATE'S LEVEL)
Original languageRussian
Title of host publicationXXIII Международная научно-методическая конференция заведующих кафедрами маркетинга, рекламы, связей с общественностью, дизайна и смежных направлений
Subtitle of host publicationСборник материалов
EditorsВ.А. Евстафьев
Place of PublicationМ.
PublisherЭкон-Информ
Pages147
Number of pages153
ISBN (Print)9785907057883
StatePublished - 27 Mar 2019
EventXXIII Международная научно-методическая конференция заведующих кафедрами маркетинга, рекламы, связей с общественностью, дизайна и смежных направлений - РАНХИГС, Москва, Russian Federation
Duration: 27 Mar 2019 → 30 Mar 2019

Conference

ConferenceXXIII Международная научно-методическая конференция заведующих кафедрами маркетинга, рекламы, связей с общественностью, дизайна и смежных направлений
Country/TerritoryRussian Federation
CityМосква
Period27/03/19 → 30/03/19

    Research areas

  • competencies, quality of education, evaluation, evaluation fund

ID: 47610135