The article addresses the problem of including the concepts and tools of strategic management demanded by managers in the curriculum of business schools. The requirements and expectations of managers regarding the content of the courses can be taken into account when developing the curriculum, while their adaptation is possible depending on those challenges that exist in various economic and institutional contexts. The purpose of this article is to identify the expectations of managers in Russia and the United Kingdom regarding the content of courses on strategy, as well as teaching methods used in the course development process. During an empirical study, a survey was conducted among students in the Master of Business Administration program at the Graduate School of Management, St. Petersburg State University (Russia) and the Westminster University Business School (UK). The survey was compiled taking into account the development of basic theoretical concepts and tools of strategic management as well as the t