The dynamics of educational models in the field of advertising and public relations is considered in close connection with the evolution of society and economy. The article describes how advertising and public relations, which previously played more or less auxiliary roles, inevitably become involved in strategic processes and begin to respond to the request related to the formation of socio-cultural reality, as the role of information and information technologies in the life of society increases. The article considers the related changes, which, according to the authors, the “Advertising and Public Relations” educational plan for bachelors and masters must inevitably undergo.