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The article discusses the approaches, the essential aspects and components of the customer-oriented commercial bank; highlighted its inherent features
and characteristics; it is substantiated that customer focus promotes an increase in
the bank’s revenues by expanding its customer base and is the most important and
significant competitive advantage of a modern credit institution.
Translated title of the contributionCUSTOMER FOCUS IS A KEY STRATEGY FOR THE BANKING BUSINESS AND COMPETITIVE ADVANTAGE OF A MODERN CREDIT INSTITUTION
Original languageRussian
Pages (from-to)143-148
JournalВестник Адыгейского государственного университета, серия Экономика
Issue number2(220)
StatePublished - 2018

    Research areas

  • customer focus, banking service, competitiveness, banking organizations, customer base

ID: 84914111