The research analyses one of concepts of the language of German servicemen (deutsche Soldatensprache) Military Equipment and its frame components (Tank, Air plane) in the thesaurus of the German military period of two world wars. The main research methods were linguocultural and linguocognitive analyses. Such an angle of consideration allowed analyzing the given concept taking into account national and supranational views on the world of a German soldier. The research proved: the cognitive process of understanding military equipment was moving towards increasing the total number of lexemes denoting military equipment, which is directly proportional to the increase of German military power. The productive modes, within the framework of the lexical strategies of which the considered lexemes arose, were the following oppositions: military equipment - technical characteristics and capabilities, life - death, mine - yours. The cognitive representation of their own and foreign military equipment made it possible to fix the contradiction at the level of cultural codes, and within the boundaries of their own culture - the demarcation of cultures.