The article deals with methodical aspects of the interpretation of
keywords of the current moment in the classroom linguistic cycle for students majoring in “Advertising and public relations”. It implies the
identifcation of these lexical units, demonstration of their functioning in media texts, as well as the analysis and writing of keywords in the lexical and semantic feld. Special consideration shall be subject to the analysis of connotative meanings as a source of impact potential words.
Translated title of the contributionKEYWORDS OF THE CURRENT MOMENT AS THE BASIS OF INTERACTION WITH THE TARGET COMMUNITY: FEATURES OF TEACHING
Original languageRussian
Title of host publicationРекламное и PR-образование в условиях информационно-технологических перемен: актуальные вопросы и тренды
Subtitle of host publicationСборник материалов II Международной конференции, Челябинск, 17–18 апреля 2020 г Челябинск
EditorsК.В. Киуру
Place of PublicationЧелябинск
PublisherЧелябинский государственный университет
Pages282-286
Number of pages5
ISBN (Print)978-5-7271-1667-8
StatePublished - 17 Apr 2020
EventРекламное и PR-образование в условиях информационно-технологических перемен: актуальные вопросы и тренды: Международная научно-практическая конеренция - Челябинский государственный университет, Челябинск, Russian Federation
Duration: 17 Apr 2020 → 18 Apr 2020
Conference number: II

Conference

ConferenceРекламное и PR-образование в условиях информационно-технологических перемен: актуальные вопросы и тренды
Country/TerritoryRussian Federation
CityЧелябинск
Period17/04/20 → 18/04/20

    Research areas

  • keywords of the current moment, methods of teaching, advertising and public relations, Russian language, lexical and semantic analysis

    Scopus subject areas

  • Arts and Humanities(all)

ID: 53890640