This article is about the methods and methodology of modern marketing, including
marketing relationships and the value of the concept of co-creation for small and mediumsized innovative companies. The authors of this paper understand in these concepts not just
the development of marketing practices. From their point of view, these marketing concepts
can form a new economic basis for society and be considered as another additional element
in the theory of the triple helix model. The purpose of the research is to determine the degree
of using relationship marketing and the concept of co-creation in the marketing practice of
Russian small and medium-sized innovative companies at the St. Petersburg and the Leningrad region (this region is one of the most developed in the scientific and innovation terms).
Also, the involvement of Russian citizens (about 500 respondents) in the process of co- creation, the openness of respondents and readiness for joint development with the manufacturer
was investigated in the research. Conducting of this research has allowed drawing the following conclusion: the Russian consumer is ready in a high degree to co-creation at development of the new goods, but the Russian companies use this resource of increase of competitiveness in insufficient degree.