The role of digital gamification in the development of information service infrastructure in modern Russia is considered. The main approaches to the study of the phenomenon of gamification are analyzed. The effects of using the tools of game mechanics and principles in the context of socio-political communications of young people are presented in detail. Theoretical grounds for measuring the use of information and communication game elements in order to adjust the political behavior of the youth audience are proposed. Particular attention is paid to the potential of gamification in promoting traditional values, forming a patriotic agenda and strengthening the information technology sovereignty of the country.