The paper introduces multiple aspects of a recently formed tendency to place reading as a strategy of success in the Republic of Korea with a focus on the president of the state. Moon Jae-In, the president of the Republic of Korea, has been actively positioning himself as a “continuously reading president”. One of the meaningful roles in formation of such an image has been played by the book published before the President elections: «Moon Jae-In's Bookshelf» explaining what books made him stand in front of the Nation with a certain Program and views. For the past almost