This research is devoted to analysis of the attitude and awareness of consumers to digital marketing tools such as mobile marketing; e-mail marketing; influence marketing; social media marketing. The definition of digital marketing and its main tools is presented in the paper, and the results of consumer awareness assessment of its basic principles and the impact of various marketing activities on making a
consumer purchase are introduced.
Translated title of the contributionANALYSIS OF INFLUENCE OF DIGITAL MARKETING’S TOOLS ON CUSTOMERS (BASED ON THEIR SELF-ASSESSMENT)
Original languageRussian
Title of host publicationУстойчивое развитие: общество и экономика
Subtitle of host publicationМатериалы VI Международной научно-практической конференции
EditorsС.А. Белозеров, Д.Н. Колесов, А.Н. Лякин
Place of PublicationСПб.
PublisherИздательство Санкт-Петербургского университета
Pages472-475
ISBN (Electronic)9785288059773
StatePublished - Nov 2019
EventVI Международная научно-практическая конференция «Устойчивое развитие: общество и экономика» - St Petersburg State University, Санкт-Петербург, Russian Federation
Duration: 28 Feb 2019 → 1 Mar 2019
Conference number: VI
http://hdl.handle.net/11701/16537

Conference

ConferenceVI Международная научно-практическая конференция «Устойчивое развитие: общество и экономика»
Abbreviated titleУстойчивое развитие: общество и экономика
Country/TerritoryRussian Federation
CityСанкт-Петербург
Period28/02/19 → 1/03/19
Internet address

    Research areas

  • digital marketing, mobile marketing, e-mail marketing, influence marketing, social media marketing

ID: 48399595