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The report is devoted to cognitive mechanism of allusion, to variety of meanings of allusive personal names in the language of advertising and to peculiarities of the perception of the same name by different readers, depending on their own life experience and knowledge. Allusive personal names can develop both meanings connected with person’s characteristics and additional meanings.
Translated title of the contributionVARIETY OF MEANINGS OF ALLUSIVE PERSONAL NAMES (THE LANGUAGE OF ADVERTISING)
Original languageRussian
Pages (from-to)505-510
JournalКогнитивные исследования языка
Issue number37
StatePublished - 2019
EventIX Международный конгресс по когнитивной лингвистике : Интегративные процессы в когнитивной лингвистике - Нижний Новгород, Russian Federation
Duration: 16 May 2019 → 18 May 2019

    Research areas

  • allusive personal names, semantics, historical characters, cognitive mechanism, Perception, language of advertising

ID: 49069955