Subject. This article discusses the trends in the development of corporate reporting. Objectives. The study aims to prove or debunk the hypothesis that currently users of accounting and reporting data actively seek to access primary data on business facts in the real life format. To demonstrate the existing tendency of reporting customization, the study uses the concept of personalized reporting. Methods. Studying the analysis of accounting data, I applied the methods of comprehensive, critical, logic, and statistical analyses. Results. I applied the direct survey method to collect data of 300 companies. I proved that users of accounting data and financial statements are very interested in detailed data on the company’s business facts in the real life format. Furthermore, the article mentions alternative methods for corporate reporting presentation, which could be used to make more precise forecasts on the future performance and the financial position of the companies. The findings prove the relevance of the proposed methods and customized reporting in particular. Conclusions and Relevance. The study corroborated the hypothesis stating that today users strongly need customized reports, becoming more and more popular in practice.