The article analyzes cross-modal coordination in twits of Trump opponents, made to activate fighting him and the whole Republican party. Several global strategies are viewed to show how they are developed with the help of both lexical and grammar coordination as well as coordination in visual components of messages. It is shown that verbal and visual components may perform the same functions.

Translated title of the contributionCROSS-MODAL COORDINATION IN TWITSAS A MEANS OF GROUP CONSOLIDATION
Original languageRussian
Pages (from-to)660-664
JournalКогнитивные исследования языка
Issue number34
StatePublished - 2018
EventVIII Международный конгресс по когнитивной лингвистике: Cognitio и Communicatio в современном глобальном мире - МГУ им. М.В. Ломоносова, Москва, Russian Federation
Duration: 10 Oct 2018 → 12 Oct 2018
Conference number: 8

    Research areas

  • TECHNOLOGY-MEDIATED COMMUNICATION, Twitter, POLYMODALITY OF TWITS, CROSS-MODALITY COORDINATION, GLOBAL STRATEGY, GROUP CONSOLIDATION

    Scopus subject areas

  • Arts and Humanities(all)

ID: 53816988