It is considered the relevant topic - marketing at small and medium-sized enterprises. The main problems are analyzed that face SMEs in the implementation of marketing activities. The case-study method has been used to analyze marketing activities using the example of the company Lis Engineering Solutions. The analysis made it possible to identify the main trends in marketing and give appropriate recommendations for the development of marketing activities.
Translated title of the contributionCURRENT MARKETING PRACTICES IN SMALL AND MEDIUM-SIZED BUSINESSES
Original languageRussian
Pages (from-to)35-38
JournalГУМАНИТАРНЫЕ И СОЦИАЛЬНО-ЭКОНОМИЧЕСКИЕ НАУКИ
Issue number5(126)
StatePublished - 20 Nov 2022

ID: 100608269