The article considers the lexical phenomenon of texts by Guillaume Apollinaire and Alain Rob-Grillet, which following Rob-Grillet we called the concretization of the language. Apollinaire saturates his prose with rare complex words. Some of these words are neologisms, some taken from specialized dictionaries; There are also words with Latin or Greek root, transformed through a fixture or suffix in such a way that they resemble modern Apollinaire French words. The Rob-Grillet language is distinguished precisely by its accuracy. It 's accurate, but not necessarily infused with rare words. A specific word or picture ties the reader/viewer to the present, forces the artistic intent to live in the present, and this temporal one-dimensional to a certain extent transforms reality into something else: into reflections on reality, into myth, into a hybrid genre.