This article focuses on the role of branding in modern marketing, the implementation of active marketing strategies using branding and the role of branding in promoting services. The paper discusses the principles of branding based on the implementation of which it is possible to build active marketing strategies on the example of the art market.
Translated title of the contributionDEVELOPMENT OF THE CONCEPT OF MODERN BRANDING: AN EXAMPLE OF ART-MARKET
Original languageRussian
Pages (from-to)43-58
JournalМАРКЕТИНГ MBA. МАРКЕТИНГОВОЕ УПРАВЛЕНИЕ ПРЕДПРИЯТИЕМ
Volume9
Issue number3
StatePublished - 2018

    Scopus subject areas

  • Economics, Econometrics and Finance (miscellaneous)

ID: 37761184