Over the past three decades, the issue of customer
experience has been actively studied by the scientific community
from various sides. Despite the objective importance and
growing opportunities for collecting information about customer
experience, the available methods in practice are not perfect. Therefore, the author’s approach to research is proposed in the
work, which involves several stages of collecting and analyzing
information, structuring it and forming a number of quantitative
indicators that allow assessing the success of the company’s
activities in the issue of communication with the customer.
Translated title of the contributionRESEARCH OF CUSTOMER EXPERIENCE IN THE DIGITAL AGE
Original languageRussian
Title of host publicationТрансформация бизнеса и общественных институтов в условиях цифровизации экономики
Subtitle of host publication Сборник научных трудов V Национальной (российской) научно-практической конференции
EditorsЕ.Ф. Щипанов
Place of PublicationСПб
PublisherСанкт-Петербургский университет технологий управления и экономики
Pages40-48
ISBN (Electronic) 9785940479390
StatePublished - 2023
EventV национальная научно-практическая конференция «Трансформация бизнеса и общественных институтов в условиях цифровизации экономики» - Санкт-Петербург, Санкт-Петербург
Duration: 13 Apr 2023 → 14 Apr 2023
Conference number: V

Conference

ConferenceV национальная научно-практическая конференция «Трансформация бизнеса и общественных институтов в условиях цифровизации экономики»
CityСанкт-Петербург
Period13/04/23 → 14/04/23

    Research areas

  • customer experience, DIGITAL AGE, Digital Step

ID: 106737380