The article is devoted to a new scientific direction, which is actively being formed in the
mainstream of media linguistics – criticism of media speech. The author speaks about the solution
of many installation problems: about the differentiation of the zones of influence of media criticism
and criticism of media speech; about the object and subject of scientific research, about the
criteria for evaluating media speech (correctness, ethics, aesthetics, effectiveness). In addition, it
indicates the problem areas associated with the understanding of the subject of KM, the supertasks of this scientific direction, and the need to neutralize the conflict of philologists with the
professional community.