In this report reputational technology “Person-brand of microbusiness” used in social media is discussed. Types of texts (description, narrative, instruction, explanation, and argumentation) used in personal posts of the blogs, aimed at marketing of products and services are analyzed; number of likes and types of comments related to the posts is taken into account, as well. Emergence of a new subject in reputational technology ”person-brand” is stated: individual entrepreneur, on a microbusiness scale.
Translated title of the contributionIndividual entrepreneur as a person-brand
Original languageRussian
Title of host publicationКоммуникативные стратегии информационного общества
Subtitle of host publicationТруды X Междунар. науч.-теор. конф. 26–27 октября 2018 г.
Place of PublicationСПб.
PublisherИздательство Санкт-Петербургского Государственного Политехнического Университета
Pages158-160
StatePublished - 2018
EventX Международная научно-теоретическая конференция "Коммуникативные стратегии информационного общества" - Санкт-Петербургский политехнический университет Петра Великого, Санкт-Петербург, Russian Federation
Duration: 26 Oct 2018 → 27 Oct 2018
Conference number: 10
https://csis.spbstu.ru/

Conference

ConferenceX Международная научно-теоретическая конференция "Коммуникативные стратегии информационного общества"
Country/TerritoryRussian Federation
CityСанкт-Петербург
Period26/10/18 → 27/10/18
Internet address

    Scopus subject areas

  • Arts and Humanities(all)

    Research areas

  • PERSON-BRAND, REPUTATIONAL TECHNOLOGY, MICROBUSINESS

ID: 36518889