The transition of structural categories into the anthropocentric paradigm opens new ways in investigating the language functioning. For example, the first person pronoun in different language types has different linguo-cultural function. In Russian, focusing on the second person in the imperative forms is typical of outdoor ads and signboards. Certain morphological structures are chronotopic in nature.
Translated title of the contributionIMMERSING INTO ANTHROPOCENTRISM
Original languageRussian
Title of host publicationТекст и дискурс в зеркале антропоцентризма
Subtitle of host publicationСборник научных статей, посвященных юбилею профессора Елизаветы Георгиевны Хомяковой
EditorsТатьяна Ивановна Петухова
Place of PublicationСПб.
Publisher«Астерион»
Pages49-54
ISBN (Print)978-5-00045-891-4
StatePublished - 2020

    Research areas

  • Elizaveta Khomyakova, first person pronouns, second person imperatives in advertising, chronotope

ID: 73230894