Standard

Valio: Will Viola Processed Cheese maintain a leading Position in the Russian Market? / Starov, S.A.; Gladkikh, I.V.

Cross-Border Strategy and Operations: Finnish Companies in Russia: A Collection of Cases. Издательство Санкт-Петербургского университета, 2012. стр. 75-124.

Результаты исследований: Публикации в книгах, отчётах, сборниках, трудах конференций › статья в сборнике

Harvard

Starov, SA & Gladkikh, IV 2012, Valio: Will Viola Processed Cheese maintain a leading Position in the Russian Market? в Cross-Border Strategy and Operations: Finnish Companies in Russia: A Collection of Cases. Издательство Санкт-Петербургского университета, стр. 75-124.

APA

Starov, S. A., & Gladkikh, I. V. (2012). Valio: Will Viola Processed Cheese maintain a leading Position in the Russian Market? в Cross-Border Strategy and Operations: Finnish Companies in Russia: A Collection of Cases (стр. 75-124). Издательство Санкт-Петербургского университета.

Vancouver

Starov SA, Gladkikh IV. Valio: Will Viola Processed Cheese maintain a leading Position in the Russian Market? в Cross-Border Strategy and Operations: Finnish Companies in Russia: A Collection of Cases. Издательство Санкт-Петербургского университета. 2012. стр. 75-124

Author

Starov, S.A. ; Gladkikh, I.V. / Valio: Will Viola Processed Cheese maintain a leading Position in the Russian Market?. Cross-Border Strategy and Operations: Finnish Companies in Russia: A Collection of Cases. Издательство Санкт-Петербургского университета, 2012. стр. 75-124

BibTeX

@inbook{ccee56b00ee24f9e8722b308f339ffcd,
title = "Valio:: Will Viola Processed Cheese maintain a leading Position in the Russian Market?",
abstract = "The aim of this case book is to develop an understanding of strategic and operational decisions in internationalization process of Finnish companies entering the Russian market. The case book reflects on experiences of several Finnish firms doing business in Russia and provides insights for the various challenges, objectives and decision-making alternatives companies face in real internal and external organizational settings. The presented collection of cases reveals the main managerial functions to be applied in the field of international business, in particular, strategic management, organization design, marketing, and operations management.",
keywords = "Valio, brand, market, Russia",
author = "S.A. Starov and I.V. Gladkikh",
note = "Starov, S.A. Valio: Will Viola Processed Cheese maintain a leading Position in the Russian Market?. Cross-Border Strategy and Operations: Finnish Companies in Russia / S. A. Starov, I. V. Gladkikh // A Collection of Cases. - Санкт-Петербург : Издательство Санкт-Петербургского университета, 2012. - P. 75-124. ",
year = "2012",
language = "English",
isbn = "978-5-9924-0074-8",
pages = " 75--124",
booktitle = "Cross-Border Strategy and Operations: Finnish Companies in Russia",
publisher = "Издательство Санкт-Петербургского университета",
address = "Russian Federation",

}

RIS

TY - CHAP

T1 - Valio:

T2 - Will Viola Processed Cheese maintain a leading Position in the Russian Market?

AU - Starov, S.A.

AU - Gladkikh, I.V.

N1 - Starov, S.A. Valio: Will Viola Processed Cheese maintain a leading Position in the Russian Market?. Cross-Border Strategy and Operations: Finnish Companies in Russia / S. A. Starov, I. V. Gladkikh // A Collection of Cases. - Санкт-Петербург : Издательство Санкт-Петербургского университета, 2012. - P. 75-124.

PY - 2012

Y1 - 2012

N2 - The aim of this case book is to develop an understanding of strategic and operational decisions in internationalization process of Finnish companies entering the Russian market. The case book reflects on experiences of several Finnish firms doing business in Russia and provides insights for the various challenges, objectives and decision-making alternatives companies face in real internal and external organizational settings. The presented collection of cases reveals the main managerial functions to be applied in the field of international business, in particular, strategic management, organization design, marketing, and operations management.

AB - The aim of this case book is to develop an understanding of strategic and operational decisions in internationalization process of Finnish companies entering the Russian market. The case book reflects on experiences of several Finnish firms doing business in Russia and provides insights for the various challenges, objectives and decision-making alternatives companies face in real internal and external organizational settings. The presented collection of cases reveals the main managerial functions to be applied in the field of international business, in particular, strategic management, organization design, marketing, and operations management.

KW - Valio

KW - brand

KW - market

KW - Russia

M3 - Article in an anthology

SN - 978-5-9924-0074-8

SP - 75

EP - 124

BT - Cross-Border Strategy and Operations: Finnish Companies in Russia

PB - Издательство Санкт-Петербургского университета

ER -

ID: 4605967