TY - JOUR

T1 - Überzeugungsstrategien der alten deutschen Benimmbücher

AU - Birr-Tsurkan , Lilia

PY - 2021

Y1 - 2021

N2 - This paper discusses the persuasion strategies found in Curieuser Affecten-Spiegel by Johann Gottfried Gregorii, alias Melissantes. After addressing the theories of persuasion and argumentation aswell as the dichotomies of convincing/urging (exhortation) and rational/emotional argumentation,the author decides to use the term 'persuasion strategy'. Based on the analysis of the Benimmbuch(the Chosen Code of Conduct), some of the strategies used to grab attention, to substantiate aclaim, or to create a positive or negative image are explained. These strategies are implementedusing a number of ancillary techniques which in turn are supported by various linguistic means.

AB - This paper discusses the persuasion strategies found in Curieuser Affecten-Spiegel by Johann Gottfried Gregorii, alias Melissantes. After addressing the theories of persuasion and argumentation aswell as the dichotomies of convincing/urging (exhortation) and rational/emotional argumentation,the author decides to use the term 'persuasion strategy'. Based on the analysis of the Benimmbuch(the Chosen Code of Conduct), some of the strategies used to grab attention, to substantiate aclaim, or to create a positive or negative image are explained. These strategies are implementedusing a number of ancillary techniques which in turn are supported by various linguistic means.

KW - Argumentation

KW - Benimmbuch

KW - Persuasion

KW - Überreden

KW - Überzeugen

KW - argumentation

KW - Benimmbuch

KW - convincing

KW - persuasion

KW - urging (exhortation)

M3 - статья

SP - 43

EP - 56

JO - Sprache&Sprachen

JF - Sprache&Sprachen

SN - 0934-6813

IS - Sonderband 3

ER -