TY - JOUR

T1 - TRANSNATIONAL COMPANIES AND LOCAL COMMUNITIES: ASPECTS INFORMATIONAL INTERACTION

AU - Sharkova, Ekaterina Andreevna

AU - Gavra, Dmitriy Petrovich

AU - Shishkin, Dmitriy Pavlovich

AU - Pankova, Galina Konstantinovna

AU - Glinternik, Eleonora Michailovna

PY - 2016

Y1 - 2016

N2 - The article deals with the phenomenon of ecological communication initiated by resource-producing companies with the aim of gaining loyalty of communities. Due to a variety of objective factors connected with the peculiarities of Russian historic development, a new ethic of business affecting the environment is developing now. Spheres of social responsibility concerning ecology and preserving small native peoples are of public interest because they help producing companies to improve their effectiveness, increase their competitive ability, their reputation and image, and thus to get benefits from the state, additional investments and loyalty of communities. In the article the contribution of transnational comp anies that produce and process resources, into the development and technological improvement of communication with local communities is assessed. Studying this problem seems important, because participation of companies in the establishing of communication in the conditions of economic risk has

AB - The article deals with the phenomenon of ecological communication initiated by resource-producing companies with the aim of gaining loyalty of communities. Due to a variety of objective factors connected with the peculiarities of Russian historic development, a new ethic of business affecting the environment is developing now. Spheres of social responsibility concerning ecology and preserving small native peoples are of public interest because they help producing companies to improve their effectiveness, increase their competitive ability, their reputation and image, and thus to get benefits from the state, additional investments and loyalty of communities. In the article the contribution of transnational comp anies that produce and process resources, into the development and technological improvement of communication with local communities is assessed. Studying this problem seems important, because participation of companies in the establishing of communication in the conditions of economic risk has

KW - ecology

KW - environment

KW - nature protection activities

KW - ecological communication

KW - ecological PE

KW - transnational corporations

KW - ecological risk

KW - ecological crisis

KW - PR

KW - communicative technologies

KW - local communities

KW - stakeholders.

M3 - Article

SP - 3797

EP - 3807

JO - Man in India

JF - Man in India

SN - 0025-1569

IS - 96 (10)

ER -