TRANSNATIONAL COMPANIES AND LOCAL COMMUNITIES: ASPECTS INFORMATIONAL INTERACTION. / Sharkova, Ekaterina Andreevna; Gavra, Dmitriy Petrovich; Shishkin, Dmitriy Pavlovich; Pankova, Galina Konstantinovna; Glinternik, Eleonora Michailovna.
In: Man in India, No. 96 (10), 2016, p. 3797-3807.Research output: Contribution to journal › Article › peer-review
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TY - JOUR
T1 - TRANSNATIONAL COMPANIES AND LOCAL COMMUNITIES: ASPECTS INFORMATIONAL INTERACTION
AU - Sharkova, Ekaterina Andreevna
AU - Gavra, Dmitriy Petrovich
AU - Shishkin, Dmitriy Pavlovich
AU - Pankova, Galina Konstantinovna
AU - Glinternik, Eleonora Michailovna
PY - 2016
Y1 - 2016
N2 - The article deals with the phenomenon of ecological communication initiated by resource-producing companies with the aim of gaining loyalty of communities. Due to a variety of objective factors connected with the peculiarities of Russian historic development, a new ethic of business affecting the environment is developing now. Spheres of social responsibility concerning ecology and preserving small native peoples are of public interest because they help producing companies to improve their effectiveness, increase their competitive ability, their reputation and image, and thus to get benefits from the state, additional investments and loyalty of communities. In the article the contribution of transnational comp anies that produce and process resources, into the development and technological improvement of communication with local communities is assessed. Studying this problem seems important, because participation of companies in the establishing of communication in the conditions of economic risk has
AB - The article deals with the phenomenon of ecological communication initiated by resource-producing companies with the aim of gaining loyalty of communities. Due to a variety of objective factors connected with the peculiarities of Russian historic development, a new ethic of business affecting the environment is developing now. Spheres of social responsibility concerning ecology and preserving small native peoples are of public interest because they help producing companies to improve their effectiveness, increase their competitive ability, their reputation and image, and thus to get benefits from the state, additional investments and loyalty of communities. In the article the contribution of transnational comp anies that produce and process resources, into the development and technological improvement of communication with local communities is assessed. Studying this problem seems important, because participation of companies in the establishing of communication in the conditions of economic risk has
KW - ecology
KW - environment
KW - nature protection activities
KW - ecological communication
KW - ecological PE
KW - transnational corporations
KW - ecological risk
KW - ecological crisis
KW - PR
KW - communicative technologies
KW - local communities
KW - stakeholders.
M3 - Article
SP - 3797
EP - 3807
JO - Man in India
JF - Man in India
SN - 0025-1569
IS - 96 (10)
ER -
ID: 7607682