Результаты исследований: Научные публикации в периодических изданиях › статья › Рецензирование
The value of competitive intelligence for an enterprise. / Ruchkina, E.; Pecheritsa, Elena.
в: НАЦИОНАЛЬНАЯ БЕЗОПАСНОСТЬ И СТРАТЕГИЧЕСКОЕ ПЛАНИРОВАНИЕ, Том 2020, № 4, 20.01.2021, стр. 62-67.Результаты исследований: Научные публикации в периодических изданиях › статья › Рецензирование
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TY - JOUR
T1 - The value of competitive intelligence for an enterprise
AU - Ruchkina, E.
AU - Pecheritsa, Elena
PY - 2021/1/20
Y1 - 2021/1/20
N2 - The question of the essence of competitive intelligence as a subdivision of an organization, as well as its significance and effectiveness for an enterprise is considered. The authors analyzed the methods of competitive intelligence. Their advantages and disadvantages are revealed. In conclusion, it is concluded that it is possible to evaluate the results of competitive intelligence both in quantitative and qualitative forms, however, only their complex application will be really effective and will lead to an increase in the competitiveness of the enterprise.
AB - The question of the essence of competitive intelligence as a subdivision of an organization, as well as its significance and effectiveness for an enterprise is considered. The authors analyzed the methods of competitive intelligence. Their advantages and disadvantages are revealed. In conclusion, it is concluded that it is possible to evaluate the results of competitive intelligence both in quantitative and qualitative forms, however, only their complex application will be really effective and will lead to an increase in the competitiveness of the enterprise.
UR - https://www.mendeley.com/catalogue/346f4837-9dec-384b-ba7a-11d809a9596d/
U2 - 10.37468/2307-1400-2021-2020-4-62-67
DO - 10.37468/2307-1400-2021-2020-4-62-67
M3 - статья
VL - 2020
SP - 62
EP - 67
JO - НАЦИОНАЛЬНАЯ БЕЗОПАСНОСТЬ И СТРАТЕГИЧЕСКОЕ ПЛАНИРОВАНИЕ
JF - НАЦИОНАЛЬНАЯ БЕЗОПАСНОСТЬ И СТРАТЕГИЧЕСКОЕ ПЛАНИРОВАНИЕ
SN - 2307-1400
IS - 4
ER -
ID: 114664122